I have it and I love it. It does not warm, like KY warming. It has L-arginine which when taken internally, is supposed to give you better erections but I don't see where it helps when applied externally. It also has menthol, rather light, so it gives you a little cool sensation when the wind blows : ) I've never had a better lubricant however, and purchased a 35 oz bottle. If they sold this stuff in a gallon container, I'd probably buy that as well because this stuff rocks!
I also ran through a bottle of this rather quickly.. imo.. with regular id glide i had to dilute it 50/50 with water.. and i didn't do so with ID Pleasure and it seemed to work just fine, i also didn't notice any "enhancing" effects with the L-argenine but to each their own i guess
I've used both ID Pleasure and just the plain ole ID Glide, and I prefer the glide. The menthol is fine for spicing things up every once in a while, but I prefer the "normal" slippery lube without the extras for most of my sessions. For those who like flavored lube, ID also makes a "cool mint" lube that has menthol in it like Pleasure, and smells minty fresh too! :-)
I've been using ID glide and astro since I got mine SB mouth... I recently saw the TV adds for the type "she" uses, the type "he" uses and when mixed together "pow!". Anyone try this yet? SOunds like marketing fluff to me. :-)